Question: Is a federal trademark registration the right way to protect a log design?
Answer: It depends...
Wondering if a trademark is important to you as a business owner?
Let's start with the basics..
Let's assume you've done your due diligence, had comprehensive research conducted and your name and logo are legally available. The next step is filing for a Federal trademark. Now when it comes to filing, a big question is should the name and logo be filed together or separately?
When filing a trademark, the USPTO gives you two options: Standard Characters or Specialized Form (Stylized and/or Design). Let's look at each one in detail and that should help you decide the best way to file for your mark.
Registering your logo, as with any intellectual property, can be a complex process if you are unfamiliar with trademark law and the registration process [...] However, if you wish to understand the steps involved, we have provided a concise version of the registration process.