Ai - vector, Adobe Illustrator format. Editable and infinitely resizable. Best suited for editing and generating other file sizes and formats.
PDF - also vector, so infinitely resizable without loss of quality. Best suited for printing.
JPG - white background raster image. Best suited for use in documents created in software like Pages, Keynote, Numbers or Word, Powerpoint, Excel.
PNG - transparent background raster image. Best suited for use on internet websites, in social media, computer and smartphone screens.
SVG - transparent background vector image.
It can be used on internet websites, in social media, computer and smartphone screens.
Because it's vector, its quality is much better than JPG's and PNG's.
However, old browsers don't support it so if you care about them use a PNG instead.
The Ai and PDF files can be resized to the size of a Jumbo Jet and still look perfect. So you can use them to place your logo on equipment or buildings of any size.
The Ai, PDF and JPG files use the CMYK color settings, which is best suited for print.
The PNG file uses the RGB color settings, which is best suited for internet websites, computer and smartphone screens. It should not be used for printing.
Logo in black color
JPG - Monochromatic version for use in black&white print, like documents sent by FAX.
PNG - Monochromatic version for use in the Web, eg: in the footer of your website.
Logo in white color
PDF - White version. Use for print on materials of various colors, for instance on t-shirts and uniforms. The file may seem empty when you view it, because there's a white graphic on white background. The printing agent will know how to use it.
PNG - White version. For use in the Web, eg: in the footer of your website.
PNG - profile picture - for use in social media profiles like Facebook or Tweeter. Prepared in a square format.
ICO - favicon - a small icon for use on your own internet website. It needs to be placed in the main folder of the website. Then it appears in the address field of the internet browser, its tabs and in "Favorites".
PNG - semitransparent version, for use as a watermark on pictures and images.
These formats should cover all your needs. If you discover any application where an additional format is needed please contact us and we'll generate them.