An emblem logo encases the company name within the design.
Unlike combination marks, which position symbols and text side-by-side, emblems involve placing text
inside of a symbol so that the two are practically inseparable.
They tend to resemble the look of an official badge or seal, making them a common choice for
government and political organizations. But they’re also used by well-known private companies
like Starbucks Coffee and Harley Davidson.